On the ‘Entourage’ promo we were able to use our newest HD/SD Hybrid package in the ultimate situation — a Red camera on a techno-crane, a modified hand-cranked film camera on sticks and a Arri 435 on a dolly.   We were shooting two different promos simultaneously and everything came down to shooting both these promos at magic hour. We were continually changing between two film cameras and the Red and a film camera. Simultaneously recording and synching HD and SD cameras — that’s what these carts were built to do!

This blog is intended for our clients and anyone who is interested in learning more about what we do and how we do it.  We’ll be discussing what we’re working on, what gear we used and the challenges and problem solving that we experience with each job.

Over the past month we have worked on a variety of productions, shot in both HD and Film and a combination of both! Amtrak with Believe Media, Paul Sebastian Hair Care with Maneater Films, Giorgio Armani ‘€˜idole’™ perfume with DNA, Bayer Aspirin and 2 spots for Jenny Craig with Mirror Films, Microsoft with Smuggler, a talking flower Tele-flora spot with Swartz/Boyd, Breyer’€s Ice Cream with Imaginary Forces and HBO’s Entourage season finale and Hung 2nd season promos.